The art of claims management by an insurance broker

September 28, 2021

Timely and excellent claims management is the promise that every broker first sells to his or her prospects. This also plays an important role in the client retention as it is the supreme value addition clients will look at before renewing their policies. The important question clients often ask is “does my broker have the best team to deliver this imperative promise?” Take a moment and think about this.

Sun Tzu in his famous book The Art of War says, “…the supreme art of war is to sub-due the enemy without fighting…” which is synonymous to every claims handler’s mind every time they engage the insurer to process a problematic claim for that very important client in their books. We must agree that not all claims are payable, but then again, every claim can be payable. The devil is always in the details, and it is the role of the claims handler to find it, if s/he has what it takes.

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