The impact of generation Z buying behavior on insurance brokers: adapting to technological, societal, and cultural changes

July 18, 2019

The world is a fast-paced whirlwind of change and Generation Z (Gen Z) is emerging as a formidable force. Born between the mid-1990s and early 2010s, these young trendsetters are reshaping the way we buy and perceive insurance. As insurance brokers, it’s vital to grasp the essence of Gen Z’s buying behavior for long-term success. Join us on an exhilarating journey as we explore how Gen Z’s affinity for technology, their evolving attitudes, and their cultural shift impact insurance brokers.